Protect Yourself Against Negative SEO
Digital marketing is a diverse collection of marketing techniques powered by modern technologies, including the internet, artificial intelligence (AI), and data manipulation technologies. Most entrepreneurs and digital marketing experts, including Eyal Gutentag, agree that SEO marketing is at the heart of modern marketing practices – at least on the E-commerce space.
A majority of companies use SEO as their main inbound marketing strategy. As much as SEO is a useful marketing tool, it can also be used to sabotage a business’s marketing efforts.
What is Negative SEO
Negative SEO is a black hat practice where unethical SEO tactics are used by unsavory competitors or hackers to sabotage a business’s ranking on SERPs. Although favorable SERP rankings may take years to develop, it might only take a few months or even weeks to lose valuable ranking positions. Negative SEO attacks can be perpetrated in several different ways, including:
- Backlinks manipulation